Is MailChimp a good choice for newsletter deliverability with a growing subscriber list?
Summary
What email marketers say12Marketer opinions
Email marketer from Neil Patel's blog shares that Mailchimp's deliverability is reputable when users actively manage their subscriber lists and comply with its anti-spam policies, making it suitable for newsletters with growing audiences.
Email marketer from WebsiteBuilderExpert responds that Mailchimp is a solid starting point for smaller businesses and newsletters, but may need to upgrade or switch platforms as the list scales significantly and marketing needs become more complex.
Email marketer from Sendinblue compares Mailchimp's deliverability with other ESPs, noting that while generally reliable, maintaining a healthy list and following best practices are essential for optimal performance with a growing list.
Marketer from Email Geeks shares that monitoring removes the nervousness and builds confidence that flipping the switch is the right time to enforce DMARC.
Marketer from Email Geeks explains DKIM is fine for the thousands of users that do it at AWeber.
Email marketer from Reddit shares that Mailchimp can handle growing lists but emphasizes the importance of list hygiene to maintain good deliverability as the list scales.
Marketer from Email Geeks shares that 5321.From customization is overkill and unnecessary to get email authenticated and properly delivered.
Email marketer from EmailToolTester shares that Mailchimp offers decent deliverability, particularly if users adhere to its guidelines and maintain good list practices, which is crucial with a growing subscriber base.
Email marketer from G2 responds that Mailchimp generally provides good deliverability, especially for beginners, but advanced users might eventually need more control offered by other platforms as the list gets very large.
Email marketer from ActiveCampaign shares that as a business grows, more advanced automation features might be needed that go beyond what Mailchimp's basic plans offer for email deliverability.
Email marketer from Quora explains that Mailchimp is a good choice for newsletter deliverability, particularly when starting with a growing subscriber list, due to its ease of use and built-in features.
Email marketer from HubSpot answers that regularly cleaning your email list is essential to maintaining a good sender reputation and high deliverability rates as your email list increases in size.
What the experts say4Expert opinions
Expert from Email Geeks explains that 40K emails a month is a very small amount.
Expert from SpamResource emphasizes that Mailchimp's deliverability largely depends on the user's adherence to best practices, including permission-based list building and proactive list management, particularly with a growing subscriber list. They state that a responsible sender will likely achieve good results, while a sender using questionable practices will face deliverability challenges regardless of the ESP.
Expert from Email Geeks answers that MailChimp deliverability will be fine as long as you're doing the Right Thing on address acquisition.
Expert from Word to the Wise explains that choosing an ESP like Mailchimp is only one factor in deliverability; sender reputation is paramount. They advise focusing on building and maintaining a positive sender reputation through clean list management, engaging content, and adhering to email authentication standards, especially as a list grows.
What the documentation says4Technical articles
Documentation from Mailchimp emphasizes that setting up DMARC, SPF, and DKIM records helps improve your sender reputation and email deliverability as your subscriber list grows.
Documentation from Mailchimp explains that following Mailchimp's deliverability best practices, such as authenticating your domain and maintaining list hygiene, is essential for ensuring good deliverability with a growing subscriber list.
Documentation from SparkPost answers that maintaining a good sender reputation is crucial for deliverability, especially with growing lists. Mailchimp users should monitor their sender scores and engagement rates.
Documentation from Mailchimp shares that using segmentation to target specific subscribers can improve engagement and deliverability as your list grows, because it helps ensure people only get relevant content.