Is IP warming required when launching a new email program with a zero-based list on a shared IP?

Marketer from Email Geeks explains that if you're taking any emails into your new program, you'll need to warm. If it's truly starting from 0, you're fine because there's nothing there to warm with.

Marketer from Email Geeks shares that IP warming would only apply if you were on a new dedicated IP anyway, which if you're starting from 0 subscribers you certainly should not do.

Marketer from Email Geeks says that if starting a new brand means the list begins at zero and grows from there, then no IP warming is needed because warming restricts volume, but there's nothing to restrict in this case.

Email marketer from ActiveCampaign explains that IP warming is not something to consider with 0 subscribers. It is something to think about if you bring over a large amount of existing subscribers from another system.

Marketer from Email Geeks explains that an IP warming is to introduce a new IP address to the receivers. If you are joining a shared IP or pool, that’s unnecessary. If you’re growing your list from zero on a brand new dedicated IP, make sure your volume grows slowly and progressively, throttling by day if necessary.

Email marketer from Reddit shares that IP warming isn't crucial when starting with a small list on a shared IP. Focus on list quality, engagement, and following best practices for sending.

Email marketer from SMTP2GO explains that IP warming is primarily for dedicated IPs. When using a shared IP, the IP's reputation is managed by the email service provider. New senders on shared IPs should focus on building a good sender reputation through consistent sending habits and good email practices.

Email marketer from EmailOctopus shares that you do not need to worry about warming up an IP address when using a shared IP through their service. Their system handles it for you.

Email marketer from Mailjet explains that IP warming isn't generally needed when starting with a completely new list and using a shared IP. IP warming is more relevant when moving a large existing list to a dedicated IP.

Email marketer from Quora answers that when starting from scratch on a shared IP, focus on sender reputation by sending valuable content, authenticating your email, and maintaining a clean list rather than IP warming.

Email marketer from SendGrid explains that warming is not required when starting on a shared IP address since the reputation of the IP address is already established and managed by SendGrid. You only need to worry about sender reputation, which is specific to your sending domain and practices.

Expert from Word to the Wise says, 'If you are sending from shared IPs, warming is not as critical because the IPs already have an established reputation. You will still want to watch your sending volume and ensure a steady, gradual increase, but you don’t need to start with tiny sends and then build up carefully as you would with new IPs.'

Expert from Spam Resource explains that IP warming is not typically required on shared IPs, as the IP's reputation is managed by the ESP. Instead focus on your sender reputation.

Documentation from Amazon SES explains that when starting to send email using Amazon SES, you don't have to warm up IP addresses. Amazon SES automatically handles IP warming for shared IPs. Sender reputation is the key factor to consider.

Documentation from SparkPost states that IP warming is typically not necessary for shared IPs. Shared IPs already have an established reputation, and the ESP manages the IP reputation on behalf of all users. Focus on content quality and list hygiene.

Documentation from Google explains new sender guidelines for bulk email that includes having properly authenticated email sending domains and IP addresses.