How to improve email deliverability after sending cold emails and having low domain reputation?
Summary
What email marketers say11Marketer opinions
Email marketer from Litmus suggests monitoring your sender score using tools like Sender Score or Return Path to track your reputation with ISPs and identify potential issues affecting deliverability.
Email marketer from Sendinblue suggests warming up your IP and domain gradually, especially after a period of low sending volume. This involves increasing sending volume slowly over time to build a positive reputation with ISPs.
Email marketer from Mailjet explains that you should authenticate your emails with SPF, DKIM and DMARC to prove you are who you say you are.
Email marketer from HubSpot suggests avoiding spam triggers in your email content, such as excessive use of exclamation points, all caps, or certain keywords that are commonly associated with spam.
Email marketer from GMass recommends segmenting your email list and sending targeted emails to specific groups of subscribers based on their interests and behavior. This improves engagement and deliverability.
Email marketer from MailerCheck suggests establishing a consistent sending volume and frequency, avoid sending sporadic large batches of emails as that triggers spam filters.
Email marketer from EmailToolTester suggests using an email list verification tool to identify and remove invalid or risky email addresses before sending campaigns, improving sender reputation.
Email marketer from ActiveCampaign emphasizes the importance of cleaning your email list regularly to remove inactive or invalid email addresses. This helps reduce bounce rates and improve your sender reputation.
Email marketer from Neil Patel advises focusing on improving email engagement by sending relevant and valuable content to your subscribers. High engagement rates signal to ISPs that your emails are wanted and improve deliverability.
Email marketer from Reddit states that consistently warming up your email infrastructure will help with deliverability.
Marketer from Email Geeks explains that sending cold emails is the reason for low domain reputation and advises to stop sending them to improve deliverability.
What the experts say7Expert opinions
Expert from Email Geeks suggests that if enough people complain to Microsoft support about the EHLO mismatch, it might get attention, but it is unlikely to be influenced by one person.
Expert from Spamresource states that Feedback Loops are a key component to improving deliverability.
Expert from Email Geeks states that there is no requirement for the hostname in the HELO to match anything.
Expert from Word to the Wise shares that setting up SPF, DKIM and DMARC will improve your deliverability and help protect your email sending reputation.
Expert from Email Geeks advises that sending good communications will help the email reputation recover over time, taking anywhere from one week to 45 days, varying from sender to sender.
Expert from Word to the Wise explains that sender reputation is based on various factors, including IP address reputation, domain reputation, engagement metrics, and spam complaint rates. Monitoring these factors and addressing any negative trends is crucial for maintaining good deliverability.
Expert from Word to the Wise explains that when repairing deliverability after cold emailing, identify the root cause, which could be list quality, content, or sending practices. Clean your list, improve content relevance, and gradually increase sending volume.
What the documentation says5Technical articles
Documentation from Google explains the use of Google Postmaster Tools to monitor your domain's reputation with Gmail. This allows you to identify issues and take corrective actions to improve deliverability.
Documentation from Microsoft explains their SmartScreen Filter, which evaluates the sender reputation of the mail server and the content of the message to block spam.
Documentation from DMARC.org explains the need to implement DMARC to instruct mail servers how to handle emails that fail authentication checks, preventing spoofing and phishing attacks.
Documentation from SparkPost recommends implementing feedback loops (FBLs) to receive reports from ISPs about spam complaints. This allows you to identify and remove subscribers who are marking your emails as spam.
Documentation from RFC Editor outlines the standards for SMTP, including proper formatting of email headers and adherence to protocol guidelines, which is important for avoiding spam filters.