How to export last open and click data by subscriber from MyEmma?
Summary
What email marketers say7Marketer opinions
Email marketer from Email Vendor Selection Site advises contacting MyEmma support directly. Claims that they might have internal tools or methods to extract the data, even if it's not a standard feature.
Email marketer from Quora responds by explaining that alternative email marketing platforms might offer this functionality as a standard feature. Provides that switching platforms may be a solution if this data is crucial and cannot be obtained from MyEmma.
Email marketer from Reddit shares a workaround with scripting to extract the data through multiple exports and a tool like python to match the individual data together. Mentions that this can take some time to setup but it makes it automated for the future.
Email marketer from Mailchimp Community Forum explains that direct export of last open/click dates across all campaigns isn't available. Suggests exporting campaign reports individually and compiling the data, or exploring third-party integrations/API solutions for comprehensive subscriber engagement tracking across campaigns.
Email marketer from Email Geeks suggest building an internal solution using the ESP API to pull open and click data and store it in a database, allowing for custom reporting and analysis. Mentions the initial setup can be complex, but offers long-term flexibility.
Email marketer from Email Marketing Forum suggests using third-party tools or services specifically designed for advanced email analytics and data extraction, which can often provide more detailed reporting and export options than the ESP's native features.
Email marketer from Stack Overflow explains to use the ESP's API to retrieve all email activity for each subscriber, and then sort by date to find the most recent open and click events. Code snippets for common programming languages may be available.
What the experts say3Expert opinions
Expert from Email Geeks states that MyEmma only allows campaign level exports, not overall subscriber level exports. He mentions he asked on another forum and would share what he hears back and that he sent the answer by email.
Expert from Spam Resource emphasizes the importance of list hygiene, even if specific export functionality is limited. Recommends focusing on removing inactive subscribers based on available data like last activity, which indirectly addresses the need to manage and understand engagement.
Expert from Word to the Wise explains how data privacy regulations might affect the ability to retain and export granular engagement data. Suggests ensuring compliance with GDPR, CCPA, and other regulations when handling subscriber data, which may indirectly influence data retention and export practices.
What the documentation says5Technical articles
Documentation from MyEmma Help Center explains how to export mailing response data. Users can export data from individual mailings, which includes opens, clicks, and other engagement metrics. However, it does not provide a method to export aggregated last open/click dates across all mailings for each subscriber directly from the platform.
Documentation from API Documentation Site highlights that one possible approach is using the API to retrieve historical activity data for each subscriber. Suggests querying the API for each subscriber to retrieve all 'open' and 'click' events, then determining the latest dates from the retrieved events.
Documentation from Email Marketing Software states some platforms offer integrations with data warehouses or business intelligence tools, allowing users to export raw data (including open and click events) and perform custom analysis and reporting using external tools.
Documentation from Segment, a customer data platform, explains how implementing event tracking can allow for custom reporting and analysis. Suggests tracking email opens and clicks as events and sending the data to a data warehouse for analysis and export.
Documentation from Database Company responds that using database queries is the most efficient method. Shares specific queries that you can use to help extract the relevant data from your database.