How should I manage sender reputation when clients send emails through my platform?

Email marketer from Neil Patel Blog shares that to protect sender reputation, segment email lists based on engagement and personalize email content to keep subscribers engaged. Actively remove unengaged subscribers to improve sender reputation and deliverability. They also mention the importance of testing email deliverability using tools like Mail-Tester.

Email marketer from Mailjet Blog shares that for transactional emails, maintaining a dedicated IP address can help build and maintain a good sender reputation. Ensure transactional emails are properly authenticated, and monitor bounce rates and delivery issues closely. Separate transactional and marketing emails to avoid damaging your transactional email reputation.

Email marketer from HubSpot Blog recommends regularly cleaning your email list to remove inactive subscribers, bounced email addresses, and spam traps. A clean email list improves your sender reputation by reducing bounce rates and spam complaints, which helps improve email deliverability and engagement rates.

Marketer from Email Geeks suggests grouping customers on the same subdomain based on industry sector or company size to avoid low volume reputation problems.

Email marketer from Litmus Blog explains that to avoid spam filters and improve email deliverability, create engaging and valuable content that subscribers want to receive. Avoid using spam trigger words, test your email design for mobile responsiveness, and segment your email lists to send targeted and relevant content to your subscribers.

Email marketer from SendPulse Blog shares that to effectively monitor sender reputation, regularly check your IP and domain reputation using tools like Google Postmaster Tools and Sender Score. Keep track of your spam complaint rate and bounce rate. Address any issues promptly to protect your sender reputation and maintain good deliverability.

Email marketer from Campaign Monitor Blog shares that implementing feedback loops with major mailbox providers allows you to receive notifications when subscribers mark your emails as spam. These feedback loops help you identify and remove problematic subscribers from your list, which helps maintain a positive sender reputation and improve deliverability.

Email marketer from Email Marketing Forum suggests setting up clear guidelines for clients sending emails through your platform. These guidelines should cover content standards, list management, and compliance requirements. Monitor client activity and suspend accounts that violate the guidelines to protect your overall sender reputation.

Email marketer from Reddit explains that when using a shared IP pool, your sender reputation is affected by the behavior of other users. It is important to follow all best practices to avoid negative impacts to your deliverability.

Email marketer from ActiveCampaign Blog shares that using email authentication methods such as SPF, DKIM, and DMARC is important for proving the legitimacy of sent emails. Properly setting up these authentications helps to improve the deliverability of emails and protect sender reputation by assuring mailbox providers that emails are sent from an authorized source.

Expert from Email Geeks explains that it takes time to build a good sender reputation. If you're sending wanted mail, persistent mailstreams are needed so a good reputation can be attached to them. Isolating 'projects' will make every new project look like a new sender, requiring warm-up and reputation building.

Expert from Email Geeks explains that if projects generate a few emails a day for a few months, you can get away with not warming up each subdomain. Letting customers bring in lists and generate significant volume will require warming up each individual subdomain every time you spin one up.

Expert from Spamresource.com shares that it's essential to monitor your IPs using tools like those provided by Microsoft's SNDS program. If you are seeing spam complaints or issues with your email campaigns, then you should immediately investigate to determine what has happened.

Expert from Word to the Wise explains that reputation systems such as those used by mailbox providers are important for the health of the email eco-system. The focus is on what individual senders are doing rather than the collective, with reputation determined by engagement.

Expert from Email Geeks shares that isolating reputation between clients is generally good. Isolating different campaigns from the same client too much means they won’t benefit from good history or be harmed by bad history, reducing incentive and leverage for good behavior.

Documentation from Microsoft Docs advises using the Smart Network Data Services (SNDS) to monitor your IP reputation. They share that it's important to only send wanted email, maintain clean lists by removing inactive subscribers, and ensure a low complaint rate. They also share it's crucial to promptly handle any abuse complaints.

Documentation from Google Postmaster Tools Help explains that to maintain a good sender reputation, authenticate your email with SPF, DKIM, and DMARC. Send emails at a consistent rate, avoid sending unwanted mail, and provide easy unsubscribe options. Monitor your sender reputation using Google Postmaster Tools to identify and address any issues.

Documentation from RFC specifies that DKIM (DomainKeys Identified Mail) provides a mechanism for verifying the integrity and authenticity of email messages. DKIM signatures are added to the email header and verified by the receiving mail server to ensure that the message has not been altered during transit and that it originated from the claimed sender.

Documentation from RFC explains that SPF records help prevent sender address forgery. SPF records specify which mail servers are authorized to send email on behalf of your domain. Implementing SPF can improve sender reputation by reducing the chances of your domain being used for phishing or spamming activities.