How long does it typically take to get a response from the Google Postmaster Team and how to improve deliverability?
Summary
What email marketers say13Marketer opinions
Email marketer from SendPulse shares that maintaining a good sender reputation is crucial for email deliverability. This involves consistently sending high-quality content, engaging with your subscribers, and avoiding spam practices.
Email marketer from Reddit explains that if you are using a new IP address, you need to warm it up gradually by sending emails to engaged subscribers first and slowly increasing the volume over time. This helps build a positive reputation with ISPs.
Email marketer from Email Marketing Forum suggests avoiding spam trigger words in your email subject lines and body copy. Using excessive capitalization, exclamation points, and sales-oriented language can increase the chances of being flagged as spam.
Marketer from Email Geeks explains that not wanting to talk to people may explain in part, why Gmail doesn’t so much block people, except in really bad cases, routing email to spam instead.
Marketer from Email Geeks shares that Google Postmaster Team doesn't tend to reply, but in their experience, they do review and make changes if they deem them necessary.
Email marketer from Mailjet recommends implementing proper email authentication (SPF, DKIM, DMARC) to improve deliverability. This verifies that your emails are legitimate and reduces the chances of being marked as spam.
Marketer from Email Geeks suggests adding the domain to Google Postmaster tools to monitor sending domain reputation and to use a seed list send using something like Glockapps. He suggests building and maintaining a good domain reputation is critical for Gmail.
Email marketer from SenderVerify shares that DMARC is a Domain-based Message Authentication, Reporting & Conformance is an email authentication protocol. It is designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing.
Email marketer from GMass shares that regularly cleaning your email list by removing unengaged subscribers and invalid email addresses improves your sender reputation and deliverability. Sending to a clean list reduces bounce rates and spam complaints.
Email marketer from ZeroBounce highlights the importance of email validation to ensure you're sending to real, active email addresses. This reduces bounce rates and improves your sender reputation.
Email marketer from EmailGeeks explains about utilizing feedback loops which are a system where ISPs forward complaints about your emails back to you. Acting on these complaints promptly helps improve your deliverability.
Email marketer from Mailgun suggests using Google Postmaster Tools to monitor your domain's reputation with Gmail. This allows you to identify and address deliverability issues proactively.
Email marketer from GlockApps advises using seed lists to monitor your email placement across different email providers. This helps you identify deliverability issues and optimize your email campaigns.
What the experts say5Expert opinions
Expert from Word to the Wise explains Gmail deliverability using 5 steps. First understand gmail delivery issues, then fix authentication, then fix list hygiene, then check your sending infrastructure, and lastly test and monitor.
Expert from Email Geeks explains that Google Postmaster Team won’t reply to contacts through the Sender Contact Form, but they do act on reports if they find a problem.
Expert from Word to the Wise shares that Domain Reputation is the general trustworthiness of your sending domain, based on how mailbox providers (like Gmail, Yahoo, Outlook) view your sending practices. It is crucial for deliverability because providers use it to decide whether to deliver your emails to the inbox, spam folder, or block them altogether.
Expert from Email Geeks mentions the Sender Contact Form says to allow up to two weeks for a response.
Expert from Spam Resource goes over various methods to improve deliverability to Gmail. The list includes authentication, ensuring content isn't spammy, cleaning your list, and monitoring IP/Domain reputation.
What the documentation says3Technical articles
Documentation from RFC defines DomainKeys Identified Mail (DKIM) which defines a domain-level authentication framework for email using public-key cryptography and per-message signatures.
Documentation from RFC details the Sender Policy Framework (SPF) which is a mechanism to allow receiving mail exchangers to verify that mail claiming to originate from a specific domain is authorized by the domain's administrators.
Documentation from Google Support explains that Google Postmaster Tools provides insights into your email traffic, including spam reports, feedback loop, and authentication information. This helps senders troubleshoot deliverability problems.
Related resources4Resources
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