How long does it realistically take to resolve email deliverability issues?
Summary
What email marketers say11Marketer opinions
Email marketer from Sender Score shares that the time to recover from a poor sender reputation can vary significantly depending on the severity of the issue and the steps taken to improve it. It could take weeks or months to rebuild trust with ISPs.
Email marketer from GMass shares that if you're using a new IP address, it's important to warm it up slowly by gradually increasing the volume of emails you send. This process can take several weeks or even months to get your emails delivered reliably.
Email marketer from Campaign Monitor explains that list segmentation to target specific customers is crucial for deliverability as it improves engagement. This requires time to do properly and get the desired effect.
Email marketer from Litmus Blog shares that testing email content across different email clients and devices is essential to avoid rendering issues that can impact deliverability. Proper testing and troubleshooting can add time to campaign deployment.
Email marketer from Mailjet Blog explains that the time it takes to resolve deliverability issues depends on factors like the sender's reputation, email content, and authentication setup. It can range from a few days to several weeks.
Email marketer from Email Geeks shares that they always set realistic expectations prior to any given commitment, to avoid similar issues that would waste their time and the client's.
Email marketer from Reddit shares that resolving deliverability issues depends heavily on identifying the root cause, which could be anything from IP blacklisting to poor list hygiene. The investigation and remediation process can take variable amounts of time.
Email marketer from Email Geeks references a situation where a politician's emails were going to spam due to broken authentication, not a conspiracy.
Email marketer from Stack Overflow explains that managing bounce rates is essential for good deliverability. Reducing bounce rates involves cleaning email lists and improving email content. It can take time to reduce your bounce rates to the levels required.
Email marketer from Email Hippo shares that verifying email addresses before sending helps in maintaining a clean list and improving deliverability. Doing this right before each send takes time.
Email marketer from Email on Acid Blog shares that resolving deliverability is not a one-time fix but an ongoing process that requires continuous monitoring, testing, and adjustments to email campaigns.
What the experts say4Expert opinions
Expert from Spam Resource explains that fixing data quality issues and removing problematic addresses can take some time, and cleaning your list should be a first step in improving email delivery.
Expert from Email Geeks explains that it could take a long time just to come up with a solid understanding of the current landscape when resolving deliverability issues.
Expert from Word to the Wise explains that the period for warming up a new IP address can vary depending on the volume and sending habits, however, it's important to spread your warm-up over several weeks.
Expert from Word to the Wise explains that initial triage and analysis of deliverability issues can take anywhere from a few hours to a few days, depending on the complexity and available data. Identifying the root cause is the first critical step.
What the documentation says5Technical articles
Documentation from DMARC.org states that implementing DMARC and analyzing the reports to fix authentication issues is essential for deliverability. Implementing DMARC properly requires careful configuration and monitoring.
Documentation from Spamhaus explains that being listed on a blacklist can severely impact deliverability. Removing your IP address from a blacklist requires a review process and adherence to their policies, which can take several days or weeks.
Documentation from Microsoft explains that ensuring your sending infrastructure is properly configured, maintaining clean email lists, and monitoring bounce rates are crucial for deliverability. The implementation and monitoring of these practices takes time.
Documentation from Google Postmaster Tools Help outlines that improving sender reputation and adhering to best practices, like authenticating emails and maintaining consistent sending volumes, are key steps but requires a consistent approach over time.
Documentation from RFC-Editor explains that implementing email authentication methods (SPF, DKIM, DMARC) are crucial for verifying sender identity and preventing spam. Implementing these properly can take time and require technical expertise.