How does sending monthly newsletters to a large list impact dedicated IP reputation?

Email marketer from Email Geeks recommends using a shared IP pool for monthly newsletters due to inconsistent results on a dedicated IP with sparse sendings to large lists.

Email marketer from GMass shares that one of the most important aspects of maintaining a healthy IP reputation is to ensure that you are maintaining a proper sending schedule. For newsletters, it is key to ensure that the IP has enough time to warm up, especially when sending to large lists.

Email marketer from Email Geeks shares an example of it working with a client who had highly engaged recipients, emphasizes best practices, and suggests it is difficult without an enthusiastically opted-in recipient base.

Email marketer from Neil Patel's Blog explains that infrequent sending to a large list can negatively impact IP reputation because ISPs may view it as unusual sending behavior, potentially leading to deliverability issues. Consistent sending schedules are better for building a positive reputation.

Email marketer from Sendinblue shares that sending a monthly newsletter to a large list can cause deliverability problems if not managed correctly. A dedicated IP requires consistent sending habits; otherwise, the IP reputation might suffer due to a lack of engagement signals.

Email marketer from Quora shares that if you are using a dedicated IP, you need a consistent sending schedule; otherwise, ISPs might penalize you. If you only send monthly, ensure the content is highly engaging.

Email marketer from Reddit explains that infrequent sends to a large list is a common issue with dedicated IPs. It can impact IP reputation. Consistency is essential, so segment your lists and try to send more regularly.

Email marketer from Email Geeks shares past issues with infrequent sending, noting that some ISPs measure inactive days and include zero volume to determine expected daily volume, potentially causing throttling or blocks due to the "bursty" nature of the volume.

Email marketer from Stack Overflow shares that it is important to consider the IP reputation with dedicated IP, especially when having large lists, it is important to spread out the emails. It is key to maintain a positive sender reputation.

Email marketer from Email Geeks agrees that monthly sends of that volume are a challenge using a dedicated IP, but it can work if you are patient with domain/IP reputation warming and consistent volume, along with other best practices like domain usage and authentication.

Email marketer from Mailjet explains that sending large volumes infrequently can harm IP reputation. ISPs monitor sending patterns, and sudden spikes followed by inactivity can be seen as suspicious. They recommend warming up the IP address gradually and maintaining a consistent sending volume.

Email marketer from EmailOnAcid answers that when using a dedicated IP address, you must maintain consistent send volumes and frequency, otherwise, your IP will have deliverability problems. Sending to a large list, with low frequency can be a red flag

Expert from Spam Resource details that inconsistent sending habits damage your IP reputation. Sending monthly to a large list makes you look like a spammer.

Expert from Word to the Wise, Laura Atkins, explains that sending infrequent, large volume emails after periods of silence looks like spam behavior to mailbox providers. This negatively impacts IP reputation because providers assume that the sender is buying lists or has poor list hygiene. Consistent sending is key to maintaining a positive reputation.

Expert from Email Geeks suggests throttling the newsletter dispatch over a few days or most of the month, prioritizing the most engaged users and soft-suppressing those who have ignored recent newsletters.

Documentation from Microsoft SNDS shares that consistent volume and good sender practices are vital for dedicated IP reputation. Sending infrequent large blasts to a list can lead to filtering issues if engagement metrics are low or the IP is new.

Documentation from SparkPost explains that with dedicated IP addresses, a proper IP warming strategy is necessary. If you send monthly newsletters to a large list without an established reputation, your IP will likely face deliverability issues. Gradually increase volume over time.

Documentation from Google Postmaster Tools explains that maintaining a consistent sending volume and frequency helps build a positive IP reputation. Sudden changes in sending patterns, such as large monthly sends after periods of inactivity, can negatively impact deliverability to Gmail users.

Documentation from AWS SES highlights that having a good IP address reputation is paramount to ensure your messages are not marked as SPAM, especially with dedicated IPs. Sending monthly newsletters to large lists without properly warming-up your IP addresses can damage your IP address' reputation.