How does pausing email sending affect IP reputation for warmed vs long-term IPs?

Email marketer from Mailjet explains that sudden changes in sending volume or frequency can negatively affect sender reputation. It's essential to maintain a consistent sending schedule, particularly for warmed IPs.

Email marketer from GlockApps responds that sending frequency and consistency are key factors in sender reputation. Taking a break from sending, especially after a warm-up, can hurt your IP's reputation.

Email marketer from SendGrid shares that consistently sending email is critical for maintaining a good IP reputation. Pausing sending, particularly after a recent warm-up, can undo the progress made.

Email marketer from Email Geeks shares that Gmail is less sensitive to consistent volume than Yahoo or Hotmail/Office 365, which are very volume consistent-centric. He advises informing Yahoo/Hotmail about IP warmups and, if possible, postponing the Hotmail warmup until after the pause.

Email marketer from StackExchange explains that when warming up IPs you need to remain consistant. If you pause your sending schedules will be affected

Email marketer from Quora responds that when warming IP addresses it is important to send consistently. You should avoid pausing sending as this undoes all the warming up

Email marketer from Reddit shares that pausing a warmed IP is bad and the IP starts to cool down immediately. But it is more damaging to an IP that is freshly warmed up

Expert from Email Geeks explains that IPs start to cool down immediately during a pause, but the impact is less significant on long-term IPs.

Expert from Email Geeks explains that a 2-week pause is very concerning after only 4 weeks of sending, but not as concerning for an IP used regularly for years. She advises not starting the warmup until after the pause to avoid complications.

Expert from Word to the Wise explains that maintaining consistent sending volume is crucial for IP reputation. Pausing sending can negatively impact reputation, especially for newer IPs. A consistent, though lower, volume is better than spikes followed by pauses.

Expert from Spam Resource responds that consistency is very important when warming up IPs. You shouldn't be pausing sending to prevent your IP reputation from degrading

Documentation from Microsoft responds that consistent sending volume is crucial for maintaining a positive IP reputation with Outlook. A sudden stop in sending can lead to deliverability issues, especially for newly warmed IPs.

Documentation from Google explains that consistently sending emails helps maintain a positive sender reputation. Pauses can negatively impact this reputation, especially for newer IPs that haven't built a strong history.

Documentation from Amazon AWS states that it is important to be consistent when warming IPs. If you stop sending, your IP reputation may degrade

Documentation from SparkPost shares that pausing sending during IP warm-up is detrimental. It disrupts the establishment of a consistent sending pattern and can lead to deliverability problems.