How does existing domain reputation impact new dedicated IP warming?

Email marketer from ZeroBounce shares the domain reputation directly impacts deliverability, regardless of having a dedicated IP. A domain that has been associated with spam or poor engagement will still have trouble reaching the inbox, even when sending from a new, clean IP address.

Email marketer from SendGrid shares that domain reputation plays a significant role in IP warming. A positive domain reputation can accelerate the warming process, as ISPs are more likely to trust emails from a domain with a good history.

Email marketer from GlockApps explains that domain reputation is crucial for email deliverability, and that it takes time and consistent positive sending practices to build a good domain reputation. This established reputation will influence the success of new IP addresses associated with the domain.

Email marketer from Reddit shares that the age and reputation of the sending domain can either help or hinder the IP warming process. An older domain with a good sending reputation can benefit from a faster warming process.

Marketer from Email Geeks shares that poor domain reputation impacts IP warming even with an active list, making the process difficult.

Email marketer from Email Marketing Forum discusses that if a domain has a history of spam complaints or blacklistings, a new IP address will still struggle to achieve good deliverability, regardless of warming efforts.

Email marketer from ActiveCampaign responds that your domain's reputation is pivotal in determining whether your emails land in the inbox. Even with a new IP, a domain with a poor sending history can negatively affect deliverability.

Email marketer from Mailchimp explains that a sender's domain reputation is a key factor in determining email deliverability. A history of good sending practices positively impacts the deliverability of emails sent from new IPs associated with that domain.

Email marketer from ExpertSender explains that a sender's domain reputation is a critical factor influencing email delivery. Even with a newly warmed IP, a domain known for poor sending practices will face deliverability challenges.

Expert from Email Geeks explains that "warming" is about introducing yourself and building a reputation with recipients. If your mail stream is just Plain Bad then the only thing warming will do is move the reputation of the mail stream from "unknown and suspicious" to "known and bad".

Expert from Word to the Wise, Laura Atkins, explains that a domain's existing reputation significantly influences the IP warming process. A domain with a poor sending history will likely face deliverability challenges even with a new IP, as mailbox providers consider the overall reputation of the sending entity.

Expert from Email Geeks explains that allowing terrible customers on your infrastructure will smear the reputation across to other customers. Using dedicated IPs will reduce that, but not eliminate it, and the delivery of good customers may be degraded.

Expert from Email Geeks explains that customers with poor delivery have it because they are sending bad mail, and changing IP addresses or domains will not fix it in the long term. He also recommends not onboarding customers with recent Spamhaus listings as a key takeaway.

Expert from SpamResource explains that your domain's reputation precedes you. Even with a new, dedicated IP, if your domain has a history of sending spam or poor engagement, it will negatively impact your deliverability. IP warming helps, but it's fighting an uphill battle against a tarnished domain.

Documentation from SparkPost Documentation shares that sending from a new IP address requires warming to establish trust with mailbox providers. The domain's existing reputation can influence this process; a good domain reputation can accelerate IP warming, while a poor reputation can hinder it.

Documentation from Google Postmaster Tools Help explains that a new IP address has no sending history, and it's crucial to warm up the IP by gradually increasing the sending volume. Starting with a small volume and gradually increasing it over time helps establish a positive reputation with ISPs.

Documentation from Microsoft explains that a positive domain reputation is vital for deliverability in their email services. Maintaining clean sending practices and avoiding practices that lead to spam complaints can improve domain reputation, benefiting even new IP addresses.

Documentation from Mailjet explains that both IP and domain reputation matter for email deliverability. While a dedicated IP gives you control over its reputation, the domain's history can affect how quickly and effectively the IP's reputation is established.