How does erratic sending impact deliverability on dedicated IPs, especially for consumer domains in the US?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks shares that while consumer ISPs in the US may be good at separating email from the same IP, this is not the case in many other countries, so it depends on the target audience, their location, and the local ISPs.
Email marketer from Reddit shares that inconsistent sending volumes negatively impact deliverability because it disrupts the sender's reputation with ISPs. They suggest using segmentation to manage sending frequency.
Email marketer from Litmus shares that gradually increasing sending volume during IP warm-up is vital to avoid deliverability problems. Large, sudden increases in volume can flag your emails as spam.
Email marketer from GMass explains that maintaining a good sender reputation is vital when using a dedicated IP. Inconsistent or erratic sending can damage this reputation, affecting deliverability especially with major ISPs.
Email marketer from Mailjet shares that maintaining a consistent sending frequency helps ISPs predict and trust your email patterns. Erratic sending can trigger spam filters because it looks suspicious.
Marketer from Email Geeks shares that if everything else is good, erratic sending shouldn't hurt deliverability in the long term, especially with a clean cutover and being prepared for minor dips during the settling period.
Marketer from Email Geeks responds that erratic sending is most likely to affect Microsoft deliverability, depending on the extent of the fluctuation.
Email marketer from DigitalPoint shares that large volume fluctuations cause ISPs to be suspicious, impacting deliverability rates. Consistent daily or weekly sending is ideal to keep reputation high.
Email marketer from Neil Patel's Blog explains that consistent sending volume is crucial for building and maintaining a positive IP reputation, which directly impacts deliverability. Erratic sending can negatively affect this reputation.
Email marketer from HubSpot shares that inconsistent sending can lead to lower engagement and negatively impact deliverability. Maintaining a steady send schedule and segmenting audiences are important strategies.
Email marketer from Email on Acid explains that erratic sending patterns can negatively affect email deliverability. Consistent sending volume helps build a positive sender reputation, while large fluctuations can trigger spam filters.
Email marketer from StackOverflow shares that drastic changes in sending volume can negatively affect your sender reputation, particularly with ISPs that monitor your sending patterns. They advise segmenting lists and gradually increasing volume.
What the experts say3Expert opinions
Expert from Word to the Wise shares that maintaining a consistent sending frequency is crucial for deliverability. Fluctuations in volume can be seen as suspicious by ISPs and lead to filtering issues.
Expert from Spam Resource, Laura Atkins, explains that erratic sending during IP warming can negatively impact deliverability. A consistent sending pattern is essential for establishing a good reputation with ISPs.
Expert from Email Geeks explains that the effect of IP address reputation is minimal when sending primarily to consumer domains, as consumer ISPs are very effective at separating email from the same IP.
What the documentation says4Technical articles
Documentation from Microsoft advises that spikes in sending volume can impact your sender reputation negatively, particularly if not gradually increased. Maintaining consistent volume and adhering to best practices are important for reaching Outlook.com users.
Documentation from SendGrid explains the importance of a consistent warmup schedule for new dedicated IPs, advising against large volume spikes early on to avoid deliverability issues. They recommend gradually increasing volume over time.
Documentation from Google responds that sudden spikes in email volume can lead to an increase in spam complaints and affect your sender reputation. Maintaining a low spam rate and consistent sending is crucial for deliverability to Gmail users.
Documentation from SparkPost responds that a good IP reputation is built over time with consistent sending habits. They note that erratic volume changes are a red flag for ISPs, potentially damaging deliverability.