How does a real estate company reduce high spam complaints after email warmup with engaged users?
Summary
What email marketers say12Marketer opinions
Email marketer from Neil Patel explains that segmenting your email list based on engagement is crucial. Send targeted content to engaged users and different content to less engaged users to reduce spam complaints.
Email marketer from Email Geeks suggests high spam rates could indicate a poorly engaged list or DMARC issues. Also recommends including an unsubscribe link at the top of emails to decrease spam rates.
Email marketer from Reddit explains that when warming up a new IP or domain, start with your most engaged users and gradually increase volume while monitoring spam complaints closely. Don't reuse the same content across all segments during warmup.
Email marketer from Email on Acid explains that previewing your emails across different devices and email clients helps ensure they render correctly and look professional, reducing the likelihood of users marking them as spam due to poor formatting.
Email marketer from OptinMonster explains that you should use email list scrubbing services to help identify and remove invalid, inactive, or spam-trap email addresses from your list. This helps maintain a healthy sender reputation.
Email marketer from Litmus explains that ensuring your email content is relevant and valuable to your subscribers is crucial for reducing spam complaints. Tailor your content to match the interests and needs of your audience.
Email marketer from HubSpot explains that respecting send frequency is important. Avoid bombarding subscribers with too many emails, which can lead to fatigue and spam complaints. Set clear expectations for how often you'll be sending emails.
Email marketer from Mailchimp explains that obtaining explicit permission is key. Make sure subscribers actively opt-in to receive your emails, and clearly communicate the value they'll receive.
Email marketer from Email Marketing Forum explains that regularly cleaning your email list by removing inactive or unengaged subscribers can improve your sender reputation and reduce spam complaints.
Email marketer from Reddit explains that using double opt-in ensures that subscribers actively confirm their email address, reducing the risk of adding invalid or spammy addresses to your list.
Email marketer from Email Geeks shares that stopping sending to those who complained will slowly reduce spam rate. Also, suggests to add a clear unsubscribe link for segments correlated to complaints.
Email marketer from Sender.net explains that providing a clear and accessible preference center allows subscribers to manage their email preferences, reducing the likelihood of spam complaints.
What the experts say4Expert opinions
Expert from Email Geeks explains Gmail's current spam reporting calculation: 'number of folks who hit this is spam’ / ‘number of people who saw the message in their inbox.’
Expert from Spam Resource, Laura Atkins, explains that content-related spam complaints often stem from mismatches between what subscribers expect and what they receive. Ensure your email content aligns with what you promised during signup and provide value with each message. Also using an email testing tool can help identify and resolve potential deliverability and rendering issues before sending.
Expert from Word to the Wise responds to maintain list hygiene by actively managing your subscriber list to remove inactive, unresponsive, or problem addresses to minimize spam complaints. Regular list scrubbing helps ensure that you're only sending to engaged and receptive recipients.
Expert from Email Geeks explains that you can’t stop sending to people who complain on Gmail because Gmail doesn’t provide that information to senders.
What the documentation says4Technical articles
Documentation from Microsoft explains that using the Smart Network Data Services (SNDS) can help you monitor your IP reputation and identify potential issues that may be causing spam complaints.
Documentation from RFC explains that implementing proper email authentication protocols (DKIM, SPF, and DMARC) helps verify that your emails are legitimate and not spoofed, reducing the chances of being flagged as spam.
Documentation from Spamhaus explains that understanding and avoiding spam traps is critical. Spam traps are email addresses used to identify spammers, and hitting them can severely damage your sender reputation.
Documentation from Gmail Postmaster Tools explains that setting up feedback loops is essential. FBLs allow you to identify and remove users who are marking your emails as spam, helping to improve your sender reputation.