How does a dedicated sending domain in Klaviyo affect Google Postmaster Tools data?
Summary
What email marketers say8Marketer opinions
Email marketer from StackOverflow explains that dedicated sending domains are key to accurate Google Postmaster Tools data because they isolate your sending reputation. This allows you to accurately track your sending practices and quickly address issues as they arise.
Email marketer from Mailjet Blog answers that having a dedicated sending domain ensures that all the data you see in Google Postmaster Tools directly reflects your sending practices and reputation. When you share a domain, the data is an aggregate and less actionable.
Email marketer from EmailGeeks Forum shares that a dedicated sending domain is vital for getting accurate feedback from Google Postmaster Tools. Without it, data is aggregated across all Klaviyo users on the shared domain, making it impossible to see your own performance. A dedicated domain isolates your sending reputation.
Email marketer from Litmus Blog shares that a dedicated sending domain allows you to build a distinct brand reputation, which is crucial for accurate Google Postmaster Tools data. Shared domains mix your reputation with others, affecting the reliability of the insights you get.
Email Marketer from ActiveCampaign shares that properly authenticating your sending domain is the first step in setting up Google Postmaster tools. This ensures that all data is tied directly to your actions and not affected by other's.
Email marketer from Reddit user u/EmailExpert123 shares that using a dedicated sending domain in Klaviyo gives you exclusive control over your sending reputation, allowing Google Postmaster Tools to provide accurate data specifically for your email campaigns. This helps in identifying and addressing deliverability issues more effectively.
Email Marketer from Moosend shares that a dedicated sending domain is fundamental for accurate data in Google Postmaster Tools. Without it, data becomes skewed and less reliable, hindering your ability to optimize email deliverability.
Email Marketer from Sender shares that using a custom sending domain enables you to fully leverage Google Postmaster Tools, providing you with clear and actionable insights into your email deliverability performance. Without it, you're missing critical data for optimizing your email strategy.
What the experts say4Expert opinions
Expert from Word to the Wise explains that having a dedicated sending domain allows senders to cultivate and protect their reputation. Sharing sending domains mixes your sending reputation with the sending reputation of others which isn't beneficial.
Expert from Email Geeks explains that the 'via' indicates that the brand did not finalize custom sending domain setup in Klaviyo, without which Google Postmaster Tools data will not be available. They strongly advise Klaviyo users to set up their custom domain to sign DKIM as themselves instead of as Klaviyo and links to documentation.
Expert from Email Geeks explains they need to sign custom DKIM from Klaviyo to resolve the Google Postmaster issue and that they need to sign with their own domain as well.
Expert from Spam Resource responds that not properly setting up a dedicated sending domain means you'll be sharing IPs with other senders, which means your reputation is affected by others. He also mentions that if you don't set it up correctly that 'via' will show. He links to an article about setting it up correctly to avoid issues.
What the documentation says4Technical articles
Documentation from SendGrid explains that while a dedicated IP is often associated with dedicated domains, the primary benefit for Google Postmaster Tools is the dedicated sending domain itself. This ensures accurate tracking of your sender reputation and deliverability metrics.
Documentation from SparkPost highlights that a dedicated sending domain enables you to build and maintain a strong sender reputation. This is critical for getting accurate data from Google Postmaster Tools, as Google tracks reputation at the domain level. Shared domains dilute the data, making it harder to diagnose deliverability problems specific to your sending practices.
Documentation from Google explains that Google Postmaster Tools requires a dedicated sending domain to provide meaningful data. Sharing a domain dilutes the data and makes it harder to identify and resolve sender-specific deliverability problems. Using a dedicated domain allows you to track your sender reputation and diagnose issues more accurately.
Documentation from Klaviyo explains that using a dedicated sending domain allows you to fully control your sending reputation, which is crucial for Google Postmaster Tools data. Without a dedicated domain, you are sharing a sending domain with other Klaviyo users, making it difficult to accurately assess your own sending performance in Google Postmaster Tools.