How can I remove block bounces and unblock Yahoo and AOL in Salesforce Marketing Cloud?

Email marketer from HubSpot explains that maintaining a clean email list and engaging subscribers are crucial for improving deliverability and avoiding blocks. Sending to unengaged subscribers can increase bounce rates.

Email marketer from Email on Acid explains the importance of continuously monitoring your bounce rates to identify deliverability issues and prevent blocks by ISPs like Yahoo and AOL.

Email marketer from EmailGeeks shares that to unblock and reactivate email addresses in SFMC that have been blocked, you may need to raise a support ticket with Salesforce support to reactivate the email addresses and get the IP unblocked.

Email marketer from Mailjet shares that you cannot reactivate email addresses that have hard bounced. You must contact the recipient directly to ask them to resubscribe.

Email marketer from Litmus shares that monitoring bounce rates helps maintain a healthy sender reputation and avoid blocks. High bounce rates can lead to ISPs like Yahoo and AOL blocking your emails.

Email marketer from StackExchange shares that SFMC handles bounces automatically and that Marketing Cloud automatically unsubscribes hard bounced emails. However, block bounces require raising a ticket with support and that you would need to contact SFMC support to deal with blocks and other deliverability issues.

Email marketer from Mailchimp shares that cleaning your email list and removing inactive subscribers can help lower bounce rates and improve sender reputation. This can help prevent blocks from ISPs.

Email marketer from Reddit explains that a bad IP reputation can lead to increased bounce rates and blocks from ISPs like Yahoo and AOL. Monitoring and maintaining a good IP reputation is crucial.

Email marketer from SendGrid shares that setting up email authentication protocols like SPF, DKIM, and DMARC is essential for improving deliverability and avoiding blocks from ISPs. Poor authentication can lead to higher bounce rates.

Expert from Spam Resource shares that block bounces often indicate a more serious deliverability issue and require direct engagement with the ISP (Yahoo and AOL in this case) through their feedback loops or postmaster channels to resolve the underlying problem causing the blocks. The article highlights how understanding SMTP error codes and following the ISP's guidelines for remediation are crucial steps.

Expert from Email Geeks explains that if the IP is actually blocked, you need to open a ticket with SFMC to get them to ask for it to be unblocked. If you're just looking to get the addresses set to "unbounced" so you can include them, you're going to need to open a ticket with them as they're not going to let you just send to them.

Expert from Word to the Wise explains that consistently high bounce rates can negatively impact inbox placement and emphasizes the importance of list hygiene and active subscriber management. The expert suggests techniques for improving list quality to reduce bounces and thereby avoid blocks from Yahoo and AOL.

Expert from Email Geeks responds that to remove block bounces, you'll need to open a ticket at SFMC because they're not going to want customers to do it themselves.

Documentation from Salesforce Help explains that you can contact Salesforce support through the Help portal within Marketing Cloud to address block bounces and IP reputation issues.

Documentation from Validity explains that maintaining a good sender reputation is vital for avoiding blocks. They recommend implementing authentication protocols and monitoring your IP reputation.

Documentation from SparkPost outlines strategies for managing bounces, including setting up feedback loops and monitoring bounce codes to identify and address deliverability issues.

Documentation from Salesforce Help outlines the different categories of bounces (hard, soft, block) and how they are handled in Marketing Cloud. Block bounces, specifically, may require Salesforce support intervention.

Documentation from Salesforce Help explains that you can manage bounces in Marketing Cloud by reviewing bounce types (hard vs. soft), setting up bounce rules, and using the Bounce Mail Management feature to track and analyze bounces.

Documentation from Google Postmaster Tools explains that you can monitor your sender reputation and diagnose deliverability issues. This includes tracking spam rates and IP reputation to proactively address blocks.